Welcome to our first-ever Instagram Challenge!

Why are we doing this? 

We know small business is hard at the moment. And when business is hard, it's easy to drop the ball on your socials and retreat a little or a lot. But this is the time to double down! To show up, try new things, and consistently, confidently, and strategically tell your people who you are, what you do, who you do it for, and how they can pick up what you’re putting down.

So we’ve come up with a challenge - a content plan for September with three post/reel ideas per week that we think will give us all a good kick up the bum and get us posting, sharing, trying new things, showing up and boosting our engagement. 

How will it work?

Here is your month of posting prompts all set out in this handy checklist. Print it out, fill out the top bit so you have an easy comparison base for the end of the month, stick it up somewhere in the office and start planning/writing/shooting for the weeks ahead.

Some of these posts might push you out of your comfort zone, and that’s okay! Some you’ll find you really enjoy, and they’ll perform really well. Some you’ll try and decide not to incorporate in your ongoing content planning, and that’s cool. The whole idea is to find out what works, boost engagement, and roll into the festive season with a plan and more confidence. 

Weekly emails and tips

Every Monday for four weeks we’ll send you a brief email with a reminder of this week’s prompts and tips for nailing them.

It’s going to be fun! 

Click here for the challenge download.

Any questions at all, please write back. We’ll be doing it too and can’t wait to see the results at the end of this posting push!